Pocketbook – Storytelling. Storytelling, when used as a strategic tool, helps managers and leaders to communicate their organisations’ values, gets people to embrace change, and inspires higher levels of performance. The Storytelling Pocketbook guides the reader in how to find stories, develop their own stories, how to tell stories and to use stories in situations as diverse as training sessions, induction programmes, customer service, coaching, selling and more. There is also a resource section and plenty of hints and tips on how to build your own story library. ISBN: 978-1906610401, Paperback, 112 Pages Author: Roger E. Jones
